More Than 70 Percent of Americans Intend to Travel in 2021: New Skift Research Travel Tracker
Skift Take
U.S. travel rate dipped to 21 percent in January, marking the second worst month since the pandemic started. But Americans are hopeful for a better 2021 ahead and travel companies need to be prepared.
January marked the second darkest month for the U.S. travel industry since the pandemic started. Only 21 percent of Americans travelled in January 2021, according to Skift Research's latest U.S. Travel Tracker survey. That is barely two percentage points higher than April 2020, the worst month in modern travel history.
However, with the encouraging news on deep new virus case declines and faster vaccine rollouts, American consumers’ confidence of a better 2021 continues to reign. Of the Americans we surveyed in early February, 72 percent
