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SkiftAds of the Week: Turkish Airlines' push, Rihanna, and the Ritz

Samantha Shankman

Photo Credit: Kentucky for Kentucky is trying to rebrand their state logo to boost tourism. Kentucky for Kentucky

Skift Take

It’s not easy to come up with a creative and genuine way to market a destination. Just ask Barbados that’s trusting Rihanna to represent the island or Kentucky who has turned the responsibility over to a grassroots group of two.

For all of our SkiftAds of the Week collection, check out our archives here. This week's roundup of travel video ads features a motley combination of Rihanna debuting as the face of tourism in Barbados, Canada trying to steal tourists away from America, and a bunch of fried-chicken-eating Kentuckians trying to change their state logo. Barbados Tourist Authority: This is the first ad we’ve seen since Rihanna sign

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