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Understanding the Hotel Direct Booking Landscape in 2021: New Skift Research

Seth Borko photo
Seth Borko

Skift Take

Despite years of hotels pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, and the outlook for direct bookings in this report.

Ever wonder how much of hotel sales are driven by online travel agencies, exactly? And how is that different at branded versus independent properties? Skift Research’s latest report takes a deep dive into hotel distribution channels and the outlook for hoteliers to drive direct bookings in 2021 and beyond. Built around a proprietary survey of hospitality operators, we are able to get a look into how many bookings

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