U.S. Hotel Owners Need to Make These Decisions in 2021: New Skift Research


Skift Take

Travel is recovering, but hotel owners are not out of the woods yet. With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success.

The U.S. hotel owner landscape is broad and diverse. They run the gamut from small business owners to major NYSE-listed real estate investment trusts. Skift Research's latest report will examine the key issues facings this important part of the travel sector in 2021. There are many different decisions each hotel owner needs to make, whether to affiliate with a franchise or not, what kind of property and customer to target, and how they will market, distribute, and operate thei