Japan Airlines builds brand identity with new uniforms to match aircraft livery
Photo Credit: A Japan Airlines plane sits on the tarmac of Guarulhos Airport in Sao Paulo, Brazil. Flickr.com / Benjamin Thompson
Skift Take
JAL’s new look is more conservative than the edgy Banana Republic uniforms that Virgin America unveiled this summer, but helps build brand identity amidst growing competition in the Asian aviation market.
JAL Group released the first images of its new corporate uniforms earlier this week. The navy blue and red outfits will be worn by more than 26,700 staff, including Japan Airlines’ flight crew, cabi
