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Tourism

Wellness Vacations Are the Next Big Splurge for Global Travelers

Lebawit Lily Girma

Photo Credit: Global travelers include exploring the outdoors as a key activity on a wellness trip. Flickr Commons / Luca Temporelli

Skift Take

Yoga retreats will always have a place, but it's this expanded consumer definition of wellness activities that presents big opportunities ahead for the travel industry.

Vacations, by definition, are for relaxation and to escape routine, to rest the mind and body and return feeling invigorated. But since the pandemic, focusing on mental and physical well being through travel isn’t just a nice to have if not a prized privilege that consumers now see linked as part of their self care. It’s a shift that tour operators noted this summer with a steep surge in demand for wellness trips, with increased bookings already taking place for some, and pred

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