Hopper to Power Marriott Bonvoy's Experiences After It Buys PlacePass
Photo Caption: Whale watching in Eyjafjörður Fjord near Akureyri, Iceland, is one of the tours and activities people can find via PlacePass. Source: Zeb Goodman / PlacePass
Skift Take
Hopper is the latest travel brand to try its hand at selling experiences. It's taking on a task that's harder to do well at scale than it might seem.
Hopper, an online travel agency and travel tech company, has acquired PlacePass, a middleman distributor of tours and activities.
The companies didn't disclose deal terms. PlacePass has disclosed raising more than $14 million, according to Crunchbase. Hopper has raised $350 million this year.
PlacePass, a Cambridge, Massachusetts-based startup, has been best known since late 2017 for powering a service for Marriott International's loyalty program. PlacePass runs Marriott Bonvoy Tours & Activities, which lets loyalty members earn points when booking experiences, such as wa
