Accor’s Recovery Fueled by Asia’s Zero-Tolerance Covid Policies
Photo Credit: Strong performance at leisure hotels in markets like Europe and the U.S. (pictured: the Berkeley Park Hotel, part of Accor's MGallery Hotel Collection, in Miami) boosted Accor's third quarter. Accor
Skift Take
The strict approach to new coronavirus cases in major Asia-Pacific countries has hotel companies like Accor banking on other parts of the world for faster, consistent returns to normal.
The Asia Pacific region, led by China, fueled much of the global hotel industry’s recovery from the pandemic. But stringent virus containment measures in that part of the world have one hotel company touting other regions for its growth trajectory.
Accor delivered a third quarter performance snapshot Wednesday, with company leaders emphasizing strong performance in Europe, the Middle East, and the Americas. The leisure-led recovery momentum in these regions stems from summer travel demand as well as select international borders reopening.
Pointing to Europe and the U.S. as signs of strength is surprising for Accor given Europe lagged the U.S. and China on recovery due to its greater reliance on long-haul travel. The company also isn’t known for having a significant presence in the U.S. beyond the Fairmont brand and some of its lux
