Demystifying Hotel Tech Through New Data Dashboards From Skift Research
Skift Take
The Hotel Tech Benchmark dashboards and reports respond to a dire need from hoteliers, tech vendors, and investors alike. Understanding the makeup of hotel tech categories, and identifying growth opportunities, will help the industry drive its move towards digitization.
The space of hotel technology is booming, but also often misunderstood.
Booming because the pandemic has driven home once again the need for hotels to have first rate technology to enhance the guest and staff experience. The beginning of the pandemic saw a run on the adoption of contactless technology like messaging services, in-room ordering, and online check-in, which also boosted keyless entry systems. According to a recent survey by Skift and Oracle Hospitality, these technologies are now expected by many hotel guests.
But as said, the hotel tech space is also often misunderstood. It is a space where well-known legacy brands compete w
