Salesforce-Backed Mews Shifts Hotel Tech Focus From Room to Guest
Skift Take
The venture arm of enterprise giant Salesforce may see its investment in Mews as yet another way to get its array of services into the hands of hotel companies.
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I made a "bold and outrageous prediction" back in 2019 that Salesforce would enter travel. While it didn't happen, a recent event suggests the enterprise giant is sniffing around the sector.
Last month, Salesforce invested in travel tech company Mews through its corporate venture arm Salesforce Ventures.
Mews didn't reveal the size of the Salesforce Ventures investment. But Amsterdam-based startup said it planned to boost its "headcount by over 90 percent in the coming year across all functions." The startup's last funding round was in 2019 when top-tier firm Battery Ventures led a $33 million Series B round in the company.Thayer Ventures also backs Mews. The venture fir
