The 10 Most-Read Skift Research Reports in 2021

Every year at this time of the year, we at Skift Research handpick a list of reports that we’ve published in the year that summarize the most important topics and trends. This year, we are doing it a little differently and breaking the list into different themes. We’ve already published Travel’s Pandemic Myths: 7 Facts That Prove Them Wrong and 12 Skift Research Charts Explaining Covid’s Impact On Travel in 2021 to highlight the themes that the pandemic has brought us into and where the industry is headed coming out of it. So this last list before the end of 2021 is simply an aggregation of reports that are most read by our Skift audience. This gives an insider perspective of what’s on travel executives and practitioners’ mind as we navigate through rebound and regrowth. The list is organized by number of views, in descending orders. 

Ever wonder how much of hotel sales are driven by online travel agencies, exactly?