Google Sees Travel Searches Jump Sixfold Over Covid Rules Confusion
Skift Take
As travel demand picks up helter skelter, depending on the destination and trip mode, travel advertising has returned as a strong piece of Google's business. Among the companies that have emerged from the pandemic with momentum, you can place Google in the upper echelon.
Reflecting ongoing traveler confusion over ever-changing Covid restrictions and destination entry requirements, Google saw searches about travel rules jump sixfold year over year from August to October.
That was one of the biggest search trends that Google saw in travel, as parent company Alphabet reported its fourth quarter and full-year results Tuesday.
Google saw its advertising revenue jump 32.5 percent to $61.2 billion during the the quarter, which ended December 31, with retail being the strongest category, and finance, media and entertainment, and travel strong contributors.
"Look, I said earlier that travel was a contributor to our year-on-year ads growth in Q4, and we were encouraged by the performance we saw throughout much of the quarter, but we found that use
