Delta Air Lines Tweaks Loyalty Program to Cater to Leisure Travelers
Photo Credit: Delta Air Lines has made changes to its frequent flyer program that rewards leisure travelers. Delta Air Lines
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Delta made two improvements around the edges of its mileage program. But it eschewed the sort of conceptual change American made last month, retaining metrics for status accumulation.
Delta Air Lines has tweaked its mileage program, enhancing benefits for both leisure passengers who use accumulated frequent flier miles to purchase tickets and for high-end, high-status travelers who fly first class long-haul international and had previously faced a cap on mileage accumulation.
The changes, while relatively minor, underscore the intense competition in mileage programs and the airlines’ willingness to make changes in them. “We try to listen to our customers, to understand how their needs are evolving, to add more value and to engage them with Delta even more,” said Prashant Sharma, Delta vice president of loyalty.
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