Full Video: CitizenM CEO at Skift Forum Europe 2022
Photo Credit: CEO Klaas van Lookeren Campagne speaking at Skift Forum Europe Skift
Skift Take
Business still may not normal for citizenM, but the company is moving forward with its growth plans. CEO Klaas Van Lookeren Campagne explains in this video how the company is planning to make the most of the $1 billion it raised.
Skift Forum Europe
Skift Forum Europe was held in London, England on March 24, 2022. Find out about future Skift events through the link below.CitizenM has received a lot of acclaim for its innovative use of technology, which CEO Klaas van Lookeren Campagne believes has helped the Dutch-based hotel chain improve the visitor.
But van Lookeren Campagne told Skift Senior Travel Tech Editor Sean O'Neill at March 24 at Skift Forum Europe 2022 that the citizenM faces challenges such as international business travel, which the company relies heavily on, still not recovering to pre-Covid metrics. However, the company has been buoyed by the $1 billion it raised last year, which it intends to use to expand in the U.S.
Watch the full video of the conversation, as well as read a transcript of it, below, to hear what van Lookeren Campagne said about citizenM's successful digital strategy, its future growth plans, and much more.
https://www.youtube.com/watch?v=_hF7ZHbGDW8Sean O'Neill: So citizenM is in the spotlight today because it stands apart from a lot of hospitality companies. It is asset
