Restaurant Tech Upstart Toast Puts Hotels on the Menu
Photo Caption: A worker at a restaurant uses the Toast point of sale device. Source: Toast.
Skift Take
Hotels are looking to upgrade the tech that guests use to order and pay for food. Toast's move into the market takes advantage of a surge in hotel spending on cloud-based systems, a key ingredient for upselling travelers.
Toast, which offers restaurant-focused technology, said on Tuesday it had begun targeting hotel restaurants.
The move comes as many hotels play a catch-up game in tech. Hoteliers are finally adopting mobile and cloud-based systems that have been revolutionizing other sectors such as sports and concert ticketing.
Many hotels face pandemic-accelerated changes in guest habits and preferences, including more comfort off of digital menus. Hoteliers are looking to upgrade their tech to get better at upselling and cross-selling guests with food and beverage, along with other products and services, regardless of where guests are at a property.
Toast's entry into the hotel restaurant market is significant because the company, which went public last year, coul
