Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign
Photo Credit: Shetland ponies in cardigans launching the Year of Natural Scotland 2013. Shetland, Scotland. Flickr / VisitScotland
Skift Take
Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.
In order to drum up some interest amongst tourists, the national tourist board of Scotland recently conducted a lighthearted photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans.
The ponies, named Fivla and Vitamin, pose peacefully in the gorgeous Scottish landscape while sporting their one-of-a-kind red and brown sweaters. The outfits were custom-crafted out of Shetland wool by a local knitter named Doreen Brown.
Wanderlust follows the latest stories in tourism and experiences from across the globe.
Get it in your inbox every Thursday.
By submitting this form, you agree to receive email communication from Skift.