Wyndham Goes for a Larger Bite of the Recovery in Latin America
Photo Credit: Wyndham's Alltra Cancun resort. Wyndham
Skift Take
The world's largest hotel franchisor has its eye on Latin America. Wyndham has named Gustavo Viescas to a top role, where he'll lead the company's plans to double its hotels regionally by 2027.
Wyndham Hotels & Resorts' new Senior Vice President for Latin America and the Caribbean Gustavo Viescas has one major objective — increase its presence significantly in the region.
"Our goal is to become the leader in Latin America, where some of our competitors are twice as big as us," said Viescas, who has worked at Wyndham for twenty years. "We need to at least double our hotel numbers in the region in about five years."
The company's 235 hotels in Latin America — more than 200 of which are franchises — represent 2.7 percent of its global tally. Viescas aims to open at least one Wyndh
