European and Asian Investors Demand Greener Hotels
Photo Caption: Highgate CEO Arash Azarbarzin, JLL Hotels & Hospitality Global CEO Gilda Perez-Alvarado, and Skift Hopsitality Editer Sean O'Neill at the Skift Future of Lodging Forum.
Skift Take
There's no hiding from higher environmental standards for hotels.
Institutional investors in Asia and Europe are demanding that new hotels meet higher environmental standards as they look ahead for long-term, profitable investments.
“Institutional money is demanding this," JLL Hotels & Hospitality Global CEO Gilda Perez-Alvarado said at the Skift Future of Lodging Forum on Wednesday. She has seen investors pass up or dispose of properties they view of as "brown" — or not green enough — in favor of more environmentally-friendly hotels or ones they view as easily upgradable.
The shift towards more environmentally-friend
