Accor Predicts 20 Percent of Business Meetings Are Gone Forever
Photo Credit: More business trips will be merged into vacations in the future, according to Accor. Accor
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A European business leader group has spoken out during the hotel group’s latest Masters of Travel gathering. Their views cement several trends that have been picking up pace since the pandemic began.
A sizeable reduction in corporate travel, relative to 2019 levels, will become a permanent feature across Europe, Accor has warned.
The hotel giant has predicted 20 percent of business meetings have gone forever in a report published Monday, “to be replaced by virtual equivalents or the realization that they simply weren’t necessary in the first place.”
The new report forms part of Accor’s Master of Travel series, which recently convened business leaders responsible for corporate travel to share their take on future demand.
The consensus was the number of trips would be down by a fifth, compared to pre-pandemic levels, for 2022. One leader even pre
