Priceline Adds Experiences From TUI Musement
Photo Caption: A tour guide at the 9/11 memorial. Priceline partnered with TUI Musement to offer experiences. 9/11 Tribute Museum
Skift Take
Experiences aren't a financial game-changer for most online travel companies, but they are a must-have regardless.
Priceline added aquarium tickets and guided tours to its longtime roster of hotels, cars, flights, vacation packages and cruises through an experiences partnership with TUI Musement.
The tie-up means Priceline, a Connecticut-based Booking Holdings brand, can offer some 80,000 activities in 100 countries or more, the company said.
“We strive to provide a seamless booking exper
