Hotels Overload on Wellness in the Battle to Host Company Retreats
Skift Take
The sky's the limit for the hospitality sector, coming up with ideas like "togetherness programs" and offering increasingly bizarre spiritual and nature-based activities. But for how long will companies take the bait?
Intravenous drips, sound healing, forest bathing — these are just some of the activities hotels are offering to entice businesses to hold their corporate retreats with them.
These types of events, which are also known as offsites, are designed to help companies gather their teams and create camaraderie, and they're in huge demand as distributed companies reallocate funds previously used for their office leases.
Wellness is the main buzzword, and was heard on the show floor during IMEX America, a key conference for meeting planners, held this week.
During the Las Vegas event, Minnesota's Mall of America, JW Marriott and Radisson announced updates to their Under One Roof meeting solution, which allows groups to create team-building experiences: that now includes a yoga experience, where a Lululemon ambassador gives delegates a moment of Zen in a 40-minute class.
In the U.S., Cape Resorts is honing in on the demographic with "togetherness prog
