Montage and Pendry Hotels Pick Up the Pace in Luxury and Lifestyle
Photo Caption: A view of one bar with something of a Murder on the Orient Express vibe at the soon-to-open Pendry D.C. Source: Montage International.
Skift Take
The battle is often not won by the strongest but by the most focused. There are only 14 Montage and Pendry hotels to date. Yet less can be more for quality control.
Alan Fuerstman had a broad smile on Wednesday as he toured Pendry Washington, D.C. - The Wharf, slated to open later this month. He spoke with workers in between their efforts to swiftly install the finishing touches on the luxury lifestyle hotel.
The CEO of Montage International said that sweating the details was critical to sustain his hospitality management company's long-term bets on Pendry Hotels, a lifestyle brand, and Montage Hotels and Resorts, its "ultra-luxury" brand.
Pendry DC is Montage International's 14th property. Some industry observers would say that's a slow pace of growth for Montage International, which Fuerstman founded two decades ago.
The privately held company has been picking up its pace of growth. Next year, it's slated to open in California Pendry La Quinta, Montage La Quinta, and Pendry Newport Beach, and in New Jersey, it will open Pendry Natirar. In 2024 it plans to open Pendry Tampa and Montage Cay (in the Bahamas). In the works are another soon-to-be-revealed project in the Caribbean and perhaps "two or three more international properties" to be announced within the next year. The company does not disclose financials.
Yet Montage International's pace of growth is still relatively slow in the context of industry pressure to expand portfolios quick
