Booking’s ‘Critical’ Etraveli Group Acquisition Runs Into Regulatory Snag
Skift Take
Booking Holdings' hoped-for acquisition of Etraveli Group is not a make or break deal for Booking, but its failure to close would be a setback for its connected trip strategy.
Booking Holdings views its still-pending acquisition of Sweden's Etraveli Group as "critical" to its expansion in flights and the company's connected trip strategy, but European Commission regulators decided to take a harder look at the $1.8 billion deal.
Reuters reported that the European Commission began a preliminary review of the acquisition last month, but chose to launch a wider "in-depth investigation" beginning next week.
Booking Holdings announced its intent to acquire Etraveli Group, which specializes in flight technology and also operates brands including Supersaver, Flight Network, Gotogate, Mytrip.com and metasea
