Will a Luxe Wilderness Lodge Play in the Land of Tuscan Villas?
Photo Credit: Qasyhotels is betting it can gain traction with high-end luxury wilderness lodges in Italy. Qasy Hotels
Skift Take
Sustainable, high-end nature lodges have been popping up worldwide. Making the concept succeed in Italy, however, may be a challenge, given that it has to out-compete so many established attractions.
When planning a trip to Italy, most people put historic, charming cities like Venice, Florence, and Rome on the itinerary. But Oasy Dynamo, a new luxury, wilderness retreat nestled in the Pistoia mountains of upper Tuscany, is hoping travelers want a taste of nature, too.
“People traveling to Italy wouldn’t have expected to find this kind of hospitality,” said Federico Galligani, general manager at the Oasyhotel brand. “We want people to go to the beautiful cities in Italy, and then, in the last few days, come to Oasyhotel to relax and recover from their holiday, so they can go back home fully confident in their peace of mind.”
So far, that sales pitch appears to be working. Since opening to the public in April 2022, the nature-immersive hotel — with 16 standalone lodges — has had more than 800 "room nights" with customers. The team is pleased with the early feedback after completing their first summer high season and no
