How Americans Changed Their Online Travel Habits Since the Pandemic: New Skift Research
Skift Take
Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.
Skift Research's latest report looks at how online travel booking habits changed during the pandemic and how these behaviors will continue to evolve. Since February 2020, Skift has been regularly surveying 1,000-plus Americ
