Google Exec on Adapting Tech for the Changing Travel Consumer
Photo Caption: Finnbar Cornwall is the industry sector leader for travel at Google UK. Russell Harper
Skift Take
Google has the data to understand exactly how the travel industry has changed post-pandemic — and how its technology needs to change with it.
As travel habits change and technology gets better, Google is working to adapt its services for both companies and consumers. Finnbar Cornwall, industry sector leader for travel at Google UK, shared some points about the company’s travel efforts during the Skift Future of Lodging Forum on Wednesday.
Consumers are prioritizing more money for travel this year, and they are spending more time on trip planning than the trip itself, Cornwall said, referencing Google research. And 40 percent of travelers are open to new brands, a stat largely driven by younger g
