Finnish Short-Term Rental Brand Bob W Buys German Competitor
Photo Caption: A one-bedroom suite listed on Bob W in Tallinn. Source: Bob W
Skift Take
Bob W's expansion comes at a time when the short-term rental market in Europe is seeing high demand. But it's no easy task to become a profitable pan-European operator with all the regulatory challenges in a fragmented market.
Finnish short-term rental operator Bob W has acquired Munich-based German competitor Charly Hospitality.
The acquisition enables Bob W to expand in Germany — Europe’s largest domestic travel market, where it added seven properties located in Bonn, Munich, Berlin, Lübeck and Cologne, as well as Amsterdam in the Netherlands. All of these properties will move over to the Bob W brand during 2023.
“Germany is at the inevitable center of Europe,” said Niko Karstikko, Bob W’s co-founder and CEO.
