Hotel Tech Startups Using AI to Combat Labor Shortage
Skift Take
Most of the attention around generative AI and travel has been around consumer products, but more business-to-business companies are using it too.
Travel Tech Briefing
Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.Skift has covered quite a few travel companies as they have released products powered by generative AI. Most have been about consumer travel planning and booking, primarily because those were the first products announced and released.
More are rolling out, but there have also been releases from business-to-business companies, particularly in hotel tech. And there will certainly be more.
Highlighted below are ways tech companies in the hotel and short-term rental sectors are enhancing their platforms with generative AI:
HiJiffy is among the first hotel tech companies using generative AI that has raised venture capital. The startup announced this week that it has raised $4.2 million (€3.8 million).
HiJiffy has been using conversational AI for a while to help hotels automate responses to customers. Before integrating generative AI, the software offered pre-written responses that could include unrelated information.
With the integration, the company claims its software is able to respond to specific ques
