Accor CEO: Hotel Development Struggles With Sustainability ‘Paradox’
Photo Credit: Accor CEO Sébastien Bazin at Skift Global Forum in New York in 2022. Skift
Skift Take
Accor CEO Sebastien Bazin said opening fewer hotels would lessen the industry's environmental impact, but that hotels also do a lot of good for society.
Net room growth is a key metric for any hotel group, but one which Accor assures it is growing with caution. Its CEO Sebastien Bazin said that developing new hotels comes with environmental consequences the industry cannot ignore, but that in the end, new hotels are often good news for any destination.
“When you have a group like mine – that opens one hotel a day – I know we’re going to be opening fewer hotels if we want to comply with the theme of today [sustainability
