GetYourGuide CFO: Latest Experience Trends and Cracking the U.S.
Photo Credit: Nils Chrestin, GetYourGuide Chief Financial Officer. GetYourGuide
Skift Take
In the fragmented world of tours and activities, GetYourGuide has ring fenced its private playground that its CFO claims is now profitable.
Demand for unique experiences is an unstoppable trend that will continue to shape how travel businesses operate and engage with their customers in 2024 and beyond.
That's according to Nils Chrestin, the chief financial officer of GetYourGuide, the most heavily funded company in tours and activity marketplaces. In June, the company closed an additional $194 million in funding, raising its total investment over the $1 billion threshold.
GetYourGuide is one of the dominant online travel marketplaces for experiences, along with Tripadvisor's Viator and TUI Group's Musement. Yet the market remains highly fragmented and offline, with these stakeholders accounting for less than 25% of the total addressable market for tours and activities.
The company, headquartered in Berlin, offers 118,000 activities from more than 18,000 experience providers. These offerings include guided tours led by local experts, culinary tours, cooking and craft wor
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