Have Airbnb Guest Favorites Overshadowed the Superhost Program?
Skift Take
Some individual hosts feel the superhost program is too rigid, while others believe it’s overshadowed by listings-focused Guest Favorites.
Achieving Airbnb superhost status usually means more money in your pocket, and it comes with several perks. But some hosts are critical about the program's current status on Airbnb.
The main complaint: That Guest Favorites have overshadowed superhosts. Guest Favorites highlight properties most liked and booked by guests and superhost status highlights hosts who go above and beyond to provide excellent hospitality. A superhost badge helps profiles stand out, and guests can sometimes use a filter to find them.
“Earlier, the superhost filter itself was very prominently listed,” said Matthew Orley, the CEO of Red Cottage, based in New York City. “In the update that they did in January, Airbnb removed that. And it was not really spoken to. But it was very clear that the new filters that are prominent at the top are Guest Favorites. So now you're searching for the Guest Favorite, which is much more of a focus on the individual property, as oppos
