Chase Travel Is Growing as Fast as Booking Holdings But Faces 'Headwinds'

Photo Credit: Chase Travel launched its 'reimagined brand' in 2024. This is a screengrab from its 'Where Travelers Go' advertising campaign. Chase Travel/Youtube
Skift Take
If a soft economy is causing luxury travelers to limit their discretionary spending, that's sour news for Chase Travel in the short term. But over the long term, Chase Travel and some of its banking peers are trending upwards in travel.
Chase Travel grew sales last year at a pace on par with Booking Holdings and far ahead of Expedia Group.
Still, Chase Travel is a fraction of their size and it's been around only a few years – it launched its new brand identity just this year.
And it reported at its annual investor day earlier this week that "macro travel headwinds" were impacting its profit margins. Booking Holdings CEO Glenn Fogel, meanwhile, said he saw "resiliency in global leisure travel demand" in the first quarter.
Chase Travel, which skews toward travelers looking for premium trips, is seeing softness among luxury-oriented travelers. Marianne Lake, CEO of Consumer & Community Banking, which includes travel, told investors that "higher income segments ar