Contiki’s Gen Z Playbook for Tours: Small Groups and Fresh Destinations
Photo Credit: Contiki CEO, Adam Armstrong. Contiki
Skift Take
Contiki's CEO, Adam Armstrong, is working to boost the company's technological offerings as the company spreads further into Africa, Latin America, and Asia.
Contiki, a travel company focused on young adults, is eyeing expansion in Asia, Latin America, and Africa as it adapts to the post-pandemic travel landscape.
CEO Adam Armstrong said in a Skift interview that Contiki has a strong presence in Australia, New Zealand, and Europe and sees the potential to double or triple its business in these new markets. Increased demand from Australians and Americans for cost-effective and less congested destinations in Asia is driving the shift in focus.
Africa has emerged as a significant success story for Contiki, particularly among travelers in their late 20s and 30s, while Latin America remains a work in progress, Armstrong noted.
The CEO also highlighted changes in traveler preferences, with a temporary shift back to longer trips post-pandemic now leveling off. Group sizes are expected to return to pre-pandemic levels in 2024, and younger travelers are requiring more support to integrate into group environments.
