Business Travel 2024: Hotels Bet on the New Road Warriors
Skift Take
Business travel is nearly back – but with an asterisk. Road warriors aren't taking as many trips, longer stays are becoming the norm, and traveler health is a primary focus. So, for those hotels willing to pivot, there’s an opening to snag these lucrative guests.
Gloria Gonzalez, a travel agency account manager in Fort Worth, used to fly back-to-back business trips as a travel manager before the pandemic.
Drew Pinto, Marriott’s chief revenue and technology officer, still travels for work, but when he does, he thinks more about how flight times, jet lag, and other travel realities will affect him.
And Sophie Hulgard, Accor’s chief sales officer, has traveled almost weekly for years. But recently, she has become more conscious of the physical toll.
Gonzalez, Pinto, and Hulgard are part of a growing trend among corporate travelers. As long-time road warriors, they’re prioritizing their physical and emotional health for sustained effectiveness.
Business travel may be on its way back — but for many travelers, it feels very different.
“Maybe I’m not taking the red eye and going right into a meeting, but I'm instead arriving the night before, espe