Skift Power Rankings: Jason Liberty

Key Points

• Jason Liberty became CEO of Royal Caribbean Group in 2022 and has led significant projects, including the launch of the Icon of the Seas.
• Royal Caribbean aims to compete with traditional land-based vacations by introducing new ships and exclusive private destinations.
• The company has expanded its demographic reach to younger passengers and achieved considerable financial growth, ranking second in the cruise industry by revenue.

Summary

Jason Liberty, CEO and President of Royal Caribbean Group, has been instrumental in leading transformative projects for the company since taking the top role in 2022 after serving as CFO for nine years. Under his leadership, Royal Caribbean launched the Icon of the Seas, the world's largest cruise ship, despite public controversy over its environmental impact. Liberty aims to revolutionize cruise vacations by introducing new ships and exclusive private destinations, while also attracting a younger demographic. The company has seen significant financial growth, ranking second in the cruise industry by revenue and third in stock price growth among the S&P 500.