Ryanair signs advertising contract to sell user data
Skift Take
Ryanair currently has bare-bones advertising on its own website, but it sees an opportunity to monetize customers and noncustomers visits to Ryanair.com by selling the data to advertisers. If you visit Ryanair.com, you have a marketing target on your back, but the airline's actions aren't much different from other carriers and hotels.
Fee-happy Ryanair is angling for a new revenue stream: Selling website user data to advertisers so they can target Ryanair.com lookers and bookers with advertisements and campaigns around the Web.
Ryanair yesterday signed an exclusive three-year deal to provide user dat
