Can Etihad Double in Size by 2030? Commercial Chief Arik De Exclusive Interview
Photo Caption: Arik De is the Chief Revenue and Commercial Officer of Etihad Airways. Etihad Airways
Skift Take
Etihad’s fresh management team is seeking to avoid the mistakes of the past and deliver blockbuster growth. Speaking exclusively to Skift, Arik De tells us why this time is different.
Leaders of Travel: Skift C-Suite Series
What are the top trends impacting hotels, airlines, and online bookings? We speak to the executives shaping the future of travel.You wouldn’t know it today, but there was a time when Etihad Airways eyed global domination. Aiming to mirror massive growth at Dubai-based Emirates (now the world’s largest international airline), the UAE’s two largest carriers were locked in a big-money battle for supremacy.
Before the pandemic turned the industry upside down, Etihad endured a bruising 2010s. A sharp recalibration of the business and subsequent down-sizing left many wondering about the company’s place in a crowded market.
Under fresh leadership and with a sense of renewed purpose, the airline is recording some of its strongest results in years. For the latest in our Leaders of Travel: Skift C-Suite Series, Skift met Arik De, Chief Revenue and Commercial Officer at Etihad Airways to learn more about the company’s ambitious growth strategy.
Growth, But Not at Any CostSkift: There’s plenty of industry chatter about Etihad’s ‘Journey 2030’ plan and the a
