Marriott CEO Anthony Capuano: Loyalty, Luxury, and Hotel Tech — Full Video, Skift Global Forum 2024
Photo Credit: Anthony Capuano, president and CEO of Marriott International, with Sean O'Neill at Skift Global Forum 2024 in New York City. Skift
Skift Take
Marriott International president and CEO Anthony Capuano spoke at the Skift Global Forum in New York City about the hospitality sector's current state and future direction through the lens of the world's largest hotelier.
Marriott International president and CEO Anthony Capuano spoke at the Skift Global Forum in New York City about the hotel giant's strategic growth, including its expansion beyond traditional hotel offerings into areas like luxury yachts and tented lodges.
Much of the discussion focused on the Marriott Bonvoy loyalty program, which Capuano describes as a central growth engine. The company wants to shift Bonvoy from a purely transactional platform to one that offers "unique experiences" beyond hotel stays, such as the chance to attend events like the Emmys or Formula 1. It's signing partnerships with companies like Starbucks as well to make the program "stickier" and more appealing to younger and less frequent travelers.
The interview also covered Marriott's technological overhaul and recent deals with MGM Resorts and Sonder.
Watch the full video of Capuano's interview below.
https://youtu.be/9ZSGbeJ1HOc?si=Ox323wN0w2ommBNq Interview Transcri
