European Hotel Transactions Were Improving. That's Now in Jeopardy


Skift Take

While 2024's European hotel market enjoyed a post-pandemic boom, tariffs and economic uncertainty now threaten that success.

Europe's upscale and luxury hotel market demonstrated significant investment activity and resilience in 2024, but the sector now faces a complex and rapidly evolving economic landscape. 

While 2024 saw strong growth, buoyed by post-pandemic recovery, the market is currently being tested by new pressures, most notably the implementation of new tariffs and increased stock market volatility. 

A recent report by Global Asset Solutions, independent advisors with a current portfolio of over $20 billion of assets managed in Europe, Asia and the Middle East, highlighted the sector's strong 2024 performance.