European Hotel Transactions Were Improving. That's Now in Jeopardy

Photo Credit: Park Hyatt Zurich, a luxury 5-star hotel in Zurich, Switzerland. Hyatt Hotels Corporation
Skift Take
While 2024's European hotel market enjoyed a post-pandemic boom, tariffs and economic uncertainty now threaten that success.
Europe's upscale and luxury hotel market demonstrated significant investment activity and resilience in 2024, but the sector now faces a complex and rapidly evolving economic landscape.
While 2024 saw strong growth, buoyed by post-pandemic recovery, the market is currently being tested by new pressures, most notably the implementation of new tariffs and increased stock market volatility.
A recent report by Global Asset Solutions, independent advisors with a current portfolio of over $20 billion of assets managed in Europe, Asia and the Middle East, highlighted the sector's strong 2024 performance.