The Great American Tourism Shakedown


Skift Take

America has become too expensive to visit, and the tourism industry refuses to admit it. We've turned travel – and living – into an extraction operation, and we're surprised when people stop coming.

America has lost the plot.  We built a tourism economy designed to extract maximum revenue from every interaction, and it's backfiring spectacularly. We have priced ourselves out of our own welcome mat. What once felt like a promise to the world is now an obstacle course, a trip measured not in miles but in fees, surcharges, and the steady erosion of goodwill.

I've spent nearly 15 years observing this industry at Skift, watching as we've collectively convinced ourselves that premium travel’s resilience somehow masks the fundamental rot beneath. But the cracks are showing, and they're widening faster than anyone wants to admit.

The Nickel-and-Dime Nightmare

Walk through any American destination today and you'll encounter a masterclass in extractive capitalism disguised as hospitality. In Las Vegas and Orlando, resort fees can exceed the advertised room rate, a practice so brazen it would be illegal in most other industries. In New York, the welcome feel