China’s ultra rich travel less, but shop much more while abroad
Photo Credit: Hurun Report
Skift Take
Chinese outbound travel is hard to understand without understanding retail shopping as part of the mix. Rich Chinese travelers take that to a whole new level.
China’s wealthy are travelling less overseas but spending more while abroad, according to a new study. The findings were based on a survey of 100 Chinese individuals worth at least 10 million yuan ($1.6 million), conducted by Hurun Rep
