U.S. Travel 2025: Who Came, Who Stayed Away — and Which States Lost
Photo Credit: Tourists on the Brooklyn Bridge in New York City, United States. Unsplash / Dimitry Anikin
Skift Take
Total overseas visitation to the U.S. fell in 2025, but some states are faring better than others.
There’s been a noteworthy decline in international travel to the U.S. this year, but some bright spots too.
While Canadians are pulling back on travel to the U.S., visitation from Mexico is up. And even though the U.S. as a whole had a 2.6% decline in overseas visitation through November, there are a number of states that are seeing more international visitors — even from nations that have largely shied away from U.S. travel in 2025.
Here are some of the takeaways from the most recent data released by the National Travel and Tourism Office.
Countries Skipping U.S. TravelVisitation from the top 20 overseas countries in the first 11 months of the year was down 1.1% from the same period last year, in large part due to a decline in travelers from Western Europe and Asia.
Some of the largest declines include:
Germany: -11.6% Ecuador: -8.2% Netherlands: -7.6% France: -6.9% Australia: -6.
