Tripadvisor CEO Issued Confidential Memo to Employees on ‘Challenging’ Month: Scoop
Photo Credit: Tripadvisor's Matt Goldberg (left) was interviewed by Skift Research's Seth Borko at Skift Global Forum on September 19, 2024. Skift
Skift Take
There are conflicting messages at Tripadvisor these days. Goldberg told employees that it "will take time" for its 3-month-old strategy revamp "to show up in the numbers." Meanwhile, activist investor Starboard Value argued "the time for incrementalism is over."
Tripadvisor CEO Matt Goldberg acknowledged in a note to employees that analysts and investors are concerned about "the rate of decline in our legacy hotels business" and "our response to the prospect of AI disintermediation."
Skift obtained a copy of the Goldberg communication — labeled "Confidential: Do Not Share" — which was issued Tuesday on an internal Tripadvisor Slack channel for employees.
That was the same day activist investor Starboard Value issued a letter that criticized Tripadvisor's "incredibly slow" AI development and said it would nominate a slate of directors to take majority control of the Tripadvisor board.
"This past month has been challenging," Goldberg wrote. "We've had increased volatility in our share price, which has dec
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