Accor Opens Investigation After Short-Seller Report Alleges Human Trafficking
Photo Credit: Sequana Tower, Accor corporate headquarters in Issy-les-Moulineaux, France. Accor
Skift Take
Accor shares dropped sharply after facing trafficking allegations, which the hotel group denied. The event shows that even unproven allegations can quickly become a crisis for a global hotel brand.
Accor faced allegations from a short seller on Thursday that some of its hotels ignored signs of child trafficking when taking bookings. The French hotel group denied involvement and said it's conducting an investigation of hotels in its network.
The short seller, Grizzly Research, alleged in a report that Accor hotels participated in the trafficking of Ukrainian orphans en route to adoption by Russian parents as they were transported through Kazakhstan, Uzbekistan, and other countries. Taking children from a