Skift Take
The W brand has a knack for taking more design risks than the average corporate hotel chain, as well as implementing designs that don't sacrifice usability for bling.
Every summer, W Hotels honors emerging interior designers at the W Hotels Designers of the Future Awards. This is the fourth year the event has taken place as part of the annual Design Miami Basel art fair in Switzerland, which took place last week.
Earlier this year, the judges selected Canadian-Dutchman Jon Stam, UK girl Bethan Laura Wood, and Korean-born Seung-Yong Song as the 2013 winners. The winning designers were then sent to one of three W Hotels in Verbier, Switzerland; Mexico City; and Bangkok for short-term residencies to develop new design projects for the hotels, inspired by local culture. The results of their labors were officially unveiled at Design Miami Basel 2013.
With its quixotic brand so closely aligned with fashion-forward design, W Hotels is compelled to aggr
