Live tweeting honey badger scratches up global buzz for Johannesburg Zoo
Photo Credit: Cameras track every move of Johannesburg Zoo's badger and tweet his actions to thousands of followers. Johannesburg Zoo / Screenshot
Skift Take
Johannesburg will eventually need to give its badger a human assistant to reply to visitors’ questions for the account to remain relevant and effective in the long term.
"The honey badger: ferocious, relentless, extremely thick-skinned. Perfect for the position of social media manager at Johannesburg Zoo."
The Johannesburg Zoo is hoping to enjoy a moment in the international spotlight after launching an innovative campaign that features live tweets from its resident badger and mascot, BG.
The twitter account @zootweetslive launched on Jun
