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5 Hotels using Instagram's new videos to show off their products

Eliza Ronalds-Hannon

Photo Credit: The Hyatt Regency in Austin used an Instagram video to demonstrate a product it gave away.  Instagram

Skift Take

For hotels, Instagram videos are essentially 15 seconds of free advertising, so it makes sense for any company with social media know-how to get on top of this trend.

Instagram rolled out its video feature less than a month ago, but its already a popular tool for hotels around the world, who use it to show 360 degree views of rooms, tempting food spreads, parties, and panoramic shots from their best views. “Video for us was a dream come true on Instagram,” said Felicia Yukich, the worldwide Social Media Manager for the Four Seasons, which has 70 Instagram accounts with a combined 62,272 fo

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