Airline News

Norwegian Launches $178 Fares on Dreamliner from JFK to Bergen

These cheap fares are undoubtedly introductory ones, and heading to Bergen, Norway, however beautiful, isn't the most convenient for leisure travelers intent on making their way through Europe. Still, this is a bargain and could be disruptive if Norwegian can make some money on the route in a sustainable way. That, of course, is an open question.

Skift Q&A: JetBlue’s Marketing Guru on Going Viral and Airborne Indignities

JetBlue doesn't want to be JCPenney. The airline certainly wants to attract more business travelers, but it adamantly seeks to ensure that changes don't come at the expense of its leisure traveler customer base. The balancing act will gradually become more of a challenge as Mint service expands, but it isn't a huge issue for the moment.