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Airlines
Air Kerala is set to join a wave of airlines coming up in India. The carrier's niche positioning: Offering low-cost direct connectivity to Kerala expats based in the Middle East.
Vietjet Expands to Central Asia With New Kazakh Joint Venture
Vietjet’s foothold in the Kazakhstan market signals a quiet reshaping of air travel in Central Asia, where low-cost carriers are still in their infancy.
JetBlue Ventures CEO: Investment Focus and What's Next After Sale
JetBlue Ventures is still focused on investing in startups for the airline industry, but its funding is not coming from JetBlue anymore.
Business Travel
American Airlines Sues JetBlue as Partnership Talks Collapse
It's no secret that JetBlue is on the hunt for a new partnership — one potential suitor that we can now firmly rule out is American Airlines.
Business Travel Sentiment Sours Over Trump Policies — GBTA Poll
The U.S. government's recent policy shifts are eroding confidence in global business travel, fast.
Onfly Raises $40 Million to Expand Business Travel Tech in Latin America: Exclusive
This is the second business travel startup in the last three weeks that has raised money to expand in Latin America. There's a big market to modernize.
Coronavirus
The Travel Industry's Immense Potential for Growth
Despite the pandemic’s unprecedented challenges, the travel industry’s recovery is proving to be remarkable.
The Travel Industry Surpasses 2019
Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.
Travel Makes a Complete Recovery
Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.
Cruises
How MSC Cruises Is Redefining the Future of Cruising with North America’s Largest Terminal
The guest journey begins at the terminal, and cruise lines are upgrading infrastructure to match that reality. MSC Cruises is shaping the industry's future with North America’s largest and most technically advanced cruise terminal located at PortMiami.
India Wants 1 Million Cruise Tourists by 2029
Cruise tourism in India has long had a loyal following, but it’s the growing integration with the MICE (meetings, incentives, conferences, and exhibitions) segment that’s giving it an extra push.
New Global Rules to Force Cruise Ships to Pay for Carbon Emissions
The shipping industry just became the first to adopt a global system that charges companies for emissions — a landmark moment for climate accountability. If cruise ships can pay for their pollution, which industry is next?
Experiences
Social Commerce Is Transforming Travel – Brands Need to Move Fast
The future of travel is social, visual, and creator-led.
TUI's Investor Day: 6 Things to Know About Its Strategic Overhaul
TUI's ambition to reinvent itself as a "global curated leisure marketplace" that sells travel a la carte as much as in packages deserves credit for its scope. But it will be a tough trick to pull off.
Disney CEO Defends Park Pricing, Unveils New Tech and Plans 7 More Cruise Ships
Disney is spending $30 billion to expand its theme parks and cruise line in part to keep prices in check and avoid discounting.
Food and Drink
How Tourism Homogenizes Cuisines and What Are Possible Solutions
There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.
Magic Mushrooms in the Minibar
Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.
24x7 Food at Delhi's Aerocity - India Report
Delhi Aerocity, with a heavy presence of branded hotels, is a convenient hub for business and leisure travelers alike.
Ground Transport
Exclusive: U.S. Outbound Travel is 'Booming,' Says Eurostar CEO
Shaking off speculation that U.S. consumers are traveling less, Eurostar CEO Gwendoline Cazenave shares exclusive data pointing to a strong summer for overseas spending.
3 Ways Ground Transportation Can Benefit From AI
Ground transportation stands to gain significantly from AI adoption as a means to free itself from legacy tech constraints. AI enhances efficiency by optimizing routes, managing fleets, and reducing fuel consumption, while also boosting customer satisfaction.
AI-Powered Revenue Management Transforms Ground Transportation
The integration of AI-powered revenue management by ground transportation operators is transforming the industry, introducing dynamic pricing and demand forecasting. Traditionally reliant on static pricing, the bus industry is now embracing more granular control over pricing strategies, allowing operators to adjust fares based on specific departure days and demand fluctuations.
Hotels
Hilton CEO's 10x Plan for India: 30 Hotels Today, 300 in a Decade
India is not an easy market and global brands have made numerous mistakes along the way. But it's too big a customer base to ignore.
Tristan Capital to Buy EasyHotel in Bet on Budget Travel
The sale of EasyHotel underscores how hard it was for the brand's founder to replicate his success with airlines in the hotel world. It also reveals one real estate investor's faith in budget hotel investments in Europe.
Marriott Trims Outlook on 'Softer' U.S. Demand But Sees Strength Internationally
Marriott's revised outlook for 2025 has one overriding theme: Executives believe that U.S. and international travel spending could stay fairly resilient this year despite the shocks of the tariff war.
Luxury
Can First Class Be Profitable? Etihad Says Yes — and It's Doubling Down
Speaking to Skift, Arik De, Etihad's Chief Revenue and Commercial Officer, says the airline is working to rewrite the rulebook on first class, proving that ultra-premium doesn’t have to mean unprofitable.
Hyatt CEO: 'Softer Booking Trends' and 'Choppy Environment'
Hyatt says its luxury hotels are still packed, and so are its all-inclusive resorts. But business travelers have been cutting back.
Mandarin Oriental Debuts App and Revamps Loyalty Program: Exclusive
Mandarin Oriental's revamped loyalty program takes its inspiration from luxury goods companies. The goal is to stand out in a sea of points-based rewards programs with formulaic rewards.
Media and PR
Virgin Atlantic Expands Diversity Focus in New Global Ad Campaign
The diversity is still there, not least in Angelou's powerful prose, but it's also about the diverse destinations served by the airline – arguably a much safer corporate position amid intense culture wars.
Marriott Unveils New Ad Campaign: 'Travel Shapes Us'
Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself.
Social Media Agency Launches Gamified Travel Marketing in Singapore Test
Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.
Meetings
How Fontainebleau Las Vegas Is Unlocking New Possibilities for Meetings and Events
From world-class dining and versatile meeting spaces to high-touch service standards and one-of-a-kind offerings, Fontainebleau Las Vegas offers everything planners need to craft exceptional events.
Rajasthan Focuses on Weddings, Conferences to Boost Tourism - India Report
Rajasthan, a premier wedding destination in India, has much to offer including wildlife, museums, temples, and lakes. While the state is seeking to promote its various offerings, it does not want to lose out on the significant revenue from weddings and business meetings.
Behind Fontainebleau Las Vegas’ Vision to Transform Luxury Meetings: Watch Video
Today’s meeting planners face unique challenges driven by evolving attendee expectations, technological advancements, and the ongoing need for flexibility. This video explores how Fontainebleau Las Vegas is redefining luxury meetings to meet these challenges.
Online Travel
Short-Term Rental Cleaning Fees — the Global Numbers
With cleaning fees now included in Airbnb’s upfront price globally, transparency is increasing in the short-term rental space, but so is the debate over whether these fees and their persistent hikes are justifiable.
Trivago's Turnaround Is Kicking In as Growth Accelerates
Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.
Tripadvisor Gains New Freedom in $430 Million Merger With Liberty Tripadvisor
Let freedom ring. Tripadvisor can call its own shots now without running major decisions through a parent company that at times had different interests and priorities.
Podcasts
Marriott’s Trimmed Forecast, Asia's New Travel Leaders and Hilton's India Ambitions
On today’s podcast, we look at Marriott’s earnings, a new generation of leaders in Asia-Pacific, and Hilton‘s big plans for India.
JetBlue’s VC Sale, Airbnb’s Cleaning Fees and Social Commerce’s Impact
On today’s Pod, we explain how JetBlue sold off its venture capital arm, which destinations charge the most short-term cleaning fees, and the combined power of social media and e-commerce in travel.
AlUla and the New 7,000-Year-Old Tourist Destination – Skift Travel Podcast
AlUla, a location rich in history, has big plans to become a major tourism destination in Saudi Arabia, which we discuss in this episode of the Skift Travel Podcast.
Short-Term Rentals
Smart Thermostats Could Reduce Carbon Emissions, says Vacation Rental Platform
Smart thermostats could help reduce emissions. The real power lies in scale: small changes multiplied across thousands of properties can add up.
Airbnb Reports 'Softness,' Looks to International and Hotels to Get Growth Mojo Back
Airbnb also plans to invest into its relaunched Experiences business as a growth driver. "On May 13, Airbnb will go beyond places to stay," it stated.
Vacasa Is Now a Casago Company After Acquisition Closes
Can Casago turn around Vacasa with a franchise business model? Let the games begin.
Skift Originals
Marriott Bonvoy's New AI Search Tool: 4 Tests Show How It Works — and Doesn't
Marriott Bonvoy's new AI tool probably isn’t sharp enough yet to be reliable. But as one of the first tools like it by a major hotel brand, it offers an early glimpse at how lodging search could look in the future.
Don't Create Company Culture: Lessons on Meaning of Work
Culture stems from the meaningful work we do, and each of us seeing the tangible in-situ effects of that work for the people for whom we create everything.
Celebrating 10 Years of Skift Deep Dives
Our Deep Dive stories are the cornerstone of Skift's journalism. Meticulous reporting. Smart analysis. Great writing. All packaged and designed in ways to keep you glued to the story. Here's a few of our favorites over the past 10 years.
Startups
Behind Numa Group's Profitable European Expansion
While others folded under costly master leases and rapid expansion, Numa aims to prove that measured growth, careful deal-making, and automation can deliver profits for apartment-style hotels.
Fora Travel Raises $40 Million to Expand Offering for Newbie Advisors
This $40 million investment should expand Fora Travel's reach and help further develop its tech platform.
Biz Travel and Hotel Tech: 5 Startups Raised $53 Million Over 2 Weeks
Startup funding is slow so far this year, but tech for business travel and hotels is pushing forward.
Tour Operators
Cox & Kings 2.0: Old-World Service, New-Age Tech
The Cox & Kings brand has re-entered India at a time when competition is intense. Can the brand recall value and loyalty help it thrive?
YouTube Is Adding AI Summaries for Things to Do
YouTube is obviously a major marketing channel for travel brands. Adding AI Overview in 'things to do' first, with other travel verticals to come, may keep users engaged within the Google ecosystem.
Why Adventure Travelers Are Saying ‘No’ to the U.S.
Changing political dynamics, international tariffs, and re-entry anxieties are turning adventure travelers away from the U.S.
Tourism
Generation Next: Asia's Women Leading the Travel Transformation
Meet the women reshaping Asian travel, the disruptors and builders driving the industry’s future across tech, tourism, and beyond.
U.S. Deadline for Real ID Is Here: What to Know
With many delays to the Real ID's implementation over the years, most travelers have left it until the last minute to obtain the form of ID required for domestic travel, leading to a big rush and long queues in several states.
What's Driving Travel Plans of Indians This Summer
For Indians, it is no longer about just ticking off a popular destination. Travel is more about experiencing a destination, whether it's within the country or beyond.
Travel Agents
How Commission Yields Affect Hotel Profits: A European Case Study
In the competitive hotel market, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.
Booking Platform Mondee Files for Bankruptcy
The bankruptcy comes after Mondee was delisted in December.
Travelers Are Taking Longer to Plan Trips, Despite Faster Tools to Book Them
The trend toward increased research time reflects a more deliberate and empowered traveler who prioritizes control, trust, and value in their planning process.
Travel Technology
New Report from Criteo Reveals What’s Driving Travel Decisions This Spring and Summer
As travelers take longer to plan and spend more thoughtfully, brands must rethink their outreach across every phase of the booking journey. Criteo’s new report reveals how shifting expectations, price sensitivity, and evolving booking behaviors are reshaping the path to purchase this spring and summer.
JetBlue Sells Venture Capital Arm in Bid to Boost Profitability
JetBlue CEO Joanna Geraghty said selling off the company’s venture capital arm would allow it to “focus on our core operations.”
Southeast Asia Travel Is in a 'Golden Age' of Innovation – Tech Companies Want In
Travel in Southeast Asia is steadily growing, but the industry is not technologically prepared to meet digital expectations of the 21st century. There’s a lot of opportunity in changing that.
Venture Capital
Travel Startup Funding Is Slowing: Companies that Raised in the Past 3 Weeks
The companies that got the most funding fall in line with trends we've seen: Hotel tech, business travel tech, and anything focused on the burgeoning Indian travel economy.
In-Flight Messaging and Indian Budget Hotels: Travel Startups Raise $86 Million
A growing number of startups focused on Indian travelers have been raising money in the past couple of years.
IAG Pledges $217 Million for Startup Investments Through New Venture Arm
This is the first time that IAG has set aside specific funds for startup investment.