Dennis Schaal

Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.

Exclusive: Amazon’s New Hotel Business Begins to Take Shape

And so it begins. Amazon is experimenting and grasping for new ways to makes its mark in the hotel business. The new effort, which rolled out in the last couple of weeks, has been in the works at least since last Fall. It is modest at this point but no one knows where it is heading.